The Taoscan: A Revolution in Irish Whiskey Packaging

Unveiling Tiago Russo's Award-Winning Design for The Ultimate Whiskey Tasting Experience

The Taoscan, a masterpiece by Tiago Russo, is inspired by the concept of an open tray design. It is intended to be the focal point when presented on a table, offering a 360-degree view of the whiskey bottle. The design combines copper, dark wood, and leather to create a rich texture that is both visually appealing and tactile. The bottle itself is a masculine silhouette, finished in obsidian detailing, making it a true centrepiece.

What sets The Taoscan apart is its unique feature of being the world's first whiskey finished in Port and Chestnut. This showstopping single malt is a limited-edition release of just 4000 bottles. The design, with its walnut base and copper stems, pays homage to the tones of a distillery and the elegance of a bar, making it a perfect blend of aesthetics and functionality.

The Taoscan's glass vessel is a bespoke design, featuring a faceted design with a thick base that elevates the whiskey. The tray, on the other hand, is designed to provide the ultimate whiskey tasting experience, with pockets for accessories, glass, and bottle, all set amidst walnut and copper details.

The design specifications of The Taoscan are meticulously detailed. The display case measures 310W x 225D x 350H, while the serving tray measures 280W x 200D x 305H. The tray accommodates not only the bottle but also a range of bespoke accessories, including a glass and copper pipette, whiskey stones, carafe, coaster, and glass. All these items are housed in a collector's display case, a statement piece with copper locks that turn The Taoscan into a museum-like product.

The Taoscan was designed between November 2020 and May 2021 and was first launched at a private tasting event in London in October 2021. It has since won several accolades for both tasting and design awards. The innovative design allows for a total optimisation of an immersive and luxurious whiskey tasting experience.

The development of The Taoscan was based on creating the most complete whiskey tasting experience, compiled into one single product. Every element was specifically designed for this product, from the bottle to the glasses, pipette, or coasters. The main challenge was to provide a product that could offer all the components needed for the perfect whiskey tasting, while remaining luxurious and easily interacted with.

The Taoscan is no ordinary product. It is designed to stand out, to be extraordinary. It is designed for the finest venues, stealing the limelight on the bar. Every part of The Tasocan is the pinnacle of design excellence. It was awarded Golden in A' Packaging Design Award in 2022, a testament to its extraordinary excellence and significant impact on the world with its desirable characteristics.